Digital Marketing Beginner Guide – Understanding the Technology


Digital marketing describes campaigns that are displayed on smartphones, tablets or computers. Online video, paid social ads and search engine marketing are all examples of digital marketing. Digital marketing is often used in conjunction with traditional marketing methods such as magazine ads and billboards. This is a strange association.

What exactly is Digital Marketing?

Digital Marketing is also known as online marketing. It involves promoting brands to connect with customers via the internet and other forms digital communication. This includes email and social media as well as web-based advertising. However, it also includes text and multimedia messages that can be used as a marketing channel.

Digital marketing is, in essence, any marketing campaign that involves digital communication.

The Types of Digital Marketing (2022)

The eight main categories of digital marketing include: Search Engine Optimization (PPC), Social Media Marketing (SEM), Pay-per-Click), Social Media Marketing (SEM), Content Marketing, Email Marketing and Mobile Marketing, Marketing Analytics, Affiliate Marketing, and Affiliate Marketing.

Search Engine Optimization (SEO)

SEO’s goal is to make a business online resource rank higher in Google search results. The ultimate goal is to see an ultimate increase in search engine traffic to the company’s website. SEO professionals research keywords and phrases that consumers use to search online for information and then incorporate those terms into their content. Moz, a leading SEO software company, has published ” Beginners guide to SEO“. SEO covers many elements. These include the words you use on your pages and the links that other websites have to your site. It also includes how your website is built. According to, an SEO specialist can earn around $70,058.

Pay-per-Click (PPC)

Pay-per-click is a term that refers to paid advertisements or promoted search engine results. This is a short-term method of digital marketing. Once you stop paying for the ad, it will disappear. PPC, like SEO, is a way for businesses to get more search traffic online.

Pay-per-click refers to advertisements that appear at the top or sides of a search result page, as well as ads that you see when you browse the internet, before YouTube videos, and in mobile app ads.

Social Media Marketing

This covers everything a company does through social media channels. Social media is something that almost everyone knows about. However, marketers need to approach social media with a strategic and integrated approach. Social media marketing is more than just creating posts on social channels and responding in comments.

Effective efforts require coordination and consistency, not just an afterthought. There are many online tools that automate and schedule social media posts. However, marketers should not use automation as a solution. If there isn’t a real person behind the posts, users will quickly figure it out.

Content Marketing

Content marketing is a combination of storytelling and information sharing that increases brand awareness. The ultimate goal of content marketing is to get the reader to take action, such as signing up for an email newsletter and engaging with newsletters. Content can include blog posts, e-books, white papers, digital videos, podcasts, etc. It should provide value to the customer, not just advertise the brand, or attempt to sell it. Content marketing is about creating a trusting, long-lasting relationship with customers. This can lead to multiple sales, and not just one transaction.

Email Marketing

Rogers stated that email remains one of the most powerful marketing tools, despite the rise of mobile apps and social media. Email marketing can be used as part of a content strategy. It provides value to customers and converts them into customers over time. According to the American Marketing Association, email marketing professionals not only have the ability to create engaging campaigns but also know how to reach customers and analyze customer data to make strategic decisions.

Mobile Marketing

This type of digital marketing is focused on reaching your target audience via their smart phone or tablet. Mobile marketing is a way to reach people via text messages, social media sites, emails, and mobile apps. Marketers can target specific content or offers to a particular location, such as when a customer enters a store or attends an event.

Marketing Analytics

Digital marketing has many advantages. It is easily trackable and can be measured. Previously, coupons and similar direct mail marketing pieces were the only things that could be tracked. You could tell if a customer used the coupon.

Analytics allow marketers to track user behavior at a very detailed level. They can see how many times a customer clicks on a link, how long they spend on a page, how frequently they open emails and so on. However, the sheer volume of data available on digital marketing performance can make it seem like you are drinking from a fire hose. Marketers must be able understand the meaning and how to use the data to inform their strategy.

A 2022 Guide to Start and Run a Digital Marketing Agency

Did you know that the digital market spending is expected to rise to $375 billion in 2022. This is the best way to get into this lucrative field. This article will explain what digital marketing is and how to set up and manage a digital marketing agency.

In 8 Easy Steps, Start a Digital Agency

  1. Educate yourself
  2. Find Your Niche
  3. Do Competitor Research
  4. Start Your Website
  5. Create a Portfolio
  6. Create a business model
  7. Be Social Media Present
  8. Generate Leads

Educate yourself

It is important to learn as much as you can about digital advertising for agencies before you start. The most successful people in the globe never stop learning. You can improve your digital skills and advance in your career by taking online courses and resources at top universities. Learn and invest your money. It is important to be familiar with the digital marketing industry.

Find Your Niche

It is difficult to stand out in a sea of competition. Finding your niche in digital marketing is crucial. This allows you to focus on a small audience who is interested in your product.

Do Competitor Research

You will need to understand how your business ranks against other businesses before you start any business. You’ll be able understand their strengths and weaknesses, which you can then use to your advantage.

For competitor analysis, you will need to use the exact keywords that your business uses online. Reduce your competition to around 10-15 competitors.

After you have identified your competitors, look at how they monetize (get their money). This will allow you to learn about their success stories and the methods they use.

Launching a website

Before you launch a website, it’s important to consider content and competition. It is also important to determine how you will find clients for your company. For your website, you will need a domain name as well as hosting.

Create a Portfolio

To get reviews and promote your digital marketing agency, it’s important to offer complimentary services. You’ll attract more customers if you earn trust from them.

A good portfolio includes:

  • In-depth case studies
  • Headlines and snippets
  • Client testimonials
  • Future goals for the client

Your audience should see that you can deliver results and will continue doing so. Your portfolio should be honest and ethical.

Create a business model

There are many ways to bill digital marketing clients. It is up to you how you choose to do it. You can choose to be paid by the hour. This works well for tasks that are short or one-time. It can be more difficult to scale up.

Flat retainers are a simple pricing model. This is a monthly flat fee. It is important for digital marketing experts to set clear rules for clients who decide to quit early or change their mind about the services they want.

Generating Leads

Although there are many ways to generate leads it can be hard at first growing client base so don’t let that discourage you. You will need to know your target customer before you start generating leads.

You can start a Youtube channel once you know your target customer.

To generate leads, make sure you post video content regularly on Youtube. You can publish case studies, marketing tips, how-to’s, client reviews, and hot topics.

Do you notice that some articles perform better than others on your blog? Look at the title. You can test different titles to observe which one performs best. You can always switch articles to blog posts.

Affiliate marketing is another option. Partnering with affiliates can help you expand your network and reach potential prospects. Cold emails can also be sent, but this should not be interpreted as spam.

Before reaching out to a company, do thorough research and create an email that addresses their specific needs. This is a great and ideal way to start your business, especially if you have a limited budget.

You should remember that your agency may generate leads for other businesses. You will be able to market yourself and your customers will find it easier.

Be Social Media Present

Social media is a must-have for any digital marketing agency. You can create a free account on most social media platforms. Why not take advantage of it? Organic lead generation is often seen as a great way to engage with potential customers and customers and make your business more global.

The Top Six highest-paying entry-level digital marketing jobs in the U.S.

No matter what field you work in, finding your first job can be difficult. However, if you possess a solid set of digital marketing skills and a positive attitude, you will be able to qualify for many entry-level positions.

What types of entry-level jobs in digital marketing should you consider as a novice? These are six titles you should consider. All salaries were sourced from PayScale.

Email Marketing Specialist

Average salary: $54,456

Email marketing specialists are responsible for creating campaigns that create sales and connect customers with businesses. These specialists are responsible for creating and designing email templates and also growing client lists and developing relationships with them.

A basic understanding of HTML is required for anyone who wishes to be an email marketer. Writing skills and research are important.

The career path for email marketing specialists is Once they have accumulated a lot of experience, they can move into a role as a digital marketing manager or director of communications.

Digital Marketing Specialist

Average salary: $50,284

A digital marketing specialist is a broad term that describes any marketing professional who can sell products or services online. You’ll be required to perform tasks such as search engine optimization (SEO), PPC (pay-per-click) and content production.

These professionals are familiar with SEO and PPC and can use Google Analytics, Google Ads and HTML. Expertise in content management systems (CMS), such as WordPress, is essential.

The Career Path to Digital marketing specialists can move up the corporate ladder to become strategists or managers of digital marketing.

Digital Graphic Designer

Average Salary: $49,000

These professionals create graphics for websites, social media, and email marketing. Graphic designers have a significant influence on the appearance and feel of a company’s brand image. Adobe Suite (Photoshop. Illustrator. InDesign.) is the preferred software for digital graphic designers. You can also use web-management software and digital photo or video editing. Creativity is also a must!

Career Path – If you want to be an art director or creative director, then becoming a graphic designer is a good place to start.

Content Specialist

Average salary: $48,975

These professionals write, then write again. The content specialists or content writers create newsletters, blogs posts, emails and product descriptions among other copy materials. They can simplify complex ideas and bring life to mundane topics. Content specialists need to be able to write well and edit well. They also need to know how SEO works and how they can research and draft. Although there is plenty of room for creativity, you must make sure your work is clear and effective.

Your Career Path: You can be a content strategist, or even a web content manager with some experience in content writing.

SEO Specialist

Average salary: $46,330

SEO specialists make sure that your content ranks high in search engines. They are experts in SEO and can help you get your website to the top of Google using keywords, tracking tools, competitor research, and other methods.

SEO professionals should be familiar with all Google tools, including Ads, Analytics, Tag Manager, and other SEO technologies like DeepCrawl. Although a formal degree may not be required, employers might prefer applicants with a background in computer science or programming.

Career Options: After working as an SEO specialist for several years, you can move into a managerial role or be promoted to digital marketing director.

Social Media Specialist

Average salary: $45,274

This job is more than just posting Instagram sunset photos or retweeting funny Twitter memes. This job will allow you to manage a company’s social media presence on multiple platforms. This could include managing consumer complaints, creating a brand profile and tracking engagement.

Specialists in social media have expertise across multiple platforms. They are also skilled at identifying and understanding paid spend. Social media specialists must be able to write short stories and have excellent visual perception. It’s okay to be funny!

Career Options: This role, like other digital marketing jobs, offers savvy social media professionals the chance to assume more responsibility after a few years of experience as a marketing director or manager.

Who is a digital marketing consultant?

A digital marketing consultant is a professional advisor who specializes on leveraging online marketing channels in order to generate leads and increase sales.

The services offered by digital marketing consultants will vary depending on what you need. Some may only manage specific marketing campaigns. Others will handle your entire marketing plan from start to end.

What does it take to become a digital marketing consultant?

An experienced digital marketer, a digital marketing consultant, is responsible for promoting or marketing products and services of companies using all available digital marketing channels.

The job of the digital marketing strategist is to increase brand awareness, traffic and sales.

How can you tell the difference between a web marketing consultant, a digital market specialist or a manager of digital marketing?

These are the main differences between digital marketing consultants and other marketing professionals:

  • A digital marketing consultant is someone who is more skilled in digital marketing than other professionals.
  • Consultants are self-employed, and not employees of companies.
  • A digital marketing consultant’s main function is to create a marketing strategy, and supervise other marketing professionals who are implementing that strategy.
  • Digital marketing consultants are usually paid by the hour or per project. They don’t have a set salary.
  • As part of a team, a web marketing specialist is needed.
  • An digital market manager manages a team digital marketers within an agency or company.
  • A digital marketing freelancer works for himself and provides marketing services to businesses or agencies.

The secrets of becoming a successful digital marketing consultant

These are the steps you need to take in order to become a digital marketing consultant who is successful in 2021.

  1. Learn the skills
  2. Define your niche
  3. Establish your personal brand
  4. Create your team
  5. Choose your pricing structure
  6. Select your tools
  7. Create your network
  8. Continue to train yourself and your team

What is the average salary of marketing consultants?

An hourly rate for a digital marketing consultant worldwide is approximately $140. The rate can go up to $160 an hour in the United States.

The graph shows that more than 40% of marketing consultants charge less $100 an hour.

The amount of money you can make depends on how many hours you work per month, minus any expenses like hosting fees, freelancer fees, tool subscriptions, etc.

For beginners, a word of caution. While the average hourly rate is $140-$160, this does not mean you should charge that rate right away. This rate should be justified by your clients. It is often done through the delivery of tangible results.

To give you an example, the salary of an experienced web marketing manager (10+years) is approximately $90K annually.

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